Automatic A/B-testing of subject lines - Community / Feature requests - Deployteq Support

Automatic A/B-testing of subject lines Open Discussion

Hendrik van Waveren

It would be valuable to A/B test multiple subject lines within a single email, with Deployteq automatically selecting and using the best-performing variant after a predefined period. This functionality already exists for variations in email objects, but not yet specifically for subject lines.

Het zou waardevol zijn om meerdere subject lines te kunnen A/B-testen binnen één e-mail, waarbij Deployteq na een vooraf ingestelde periode automatisch de best presterende variant selecteert en verder gebruikt. Deze functionaliteit bestaat al voor variaties in e-mailobjecten, maar nog niet specifiek voor subject lines.

Comment (1)

Koen Meulenkamp

1 day ago

Hi Hendrik, Maybe a good tip to do this already :). If you use an environment as subjectline, you can use 1 e-mail and fill in the subjectline when creating the a/b test. Example: Use {{manual field='subjectline'}} as asubjectline in your e-mail, when configuring your A/B test, just select the same e-mail twice (or more) and fill in the subjectline variable.

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Feature requests

Date Created: May 7, 2025