Pop-up effect

Select box

No

Choose from various effects: Small to Normal (default), Fade-In, Horizontal Small to Normal, Big to Normal, From Top to Normal

Pop-up colour

Colour

Yes

This is the colour of the pop-up block which will be shown only on iPhones and iPads.

Pop-up time display

Select box

Yes

Choice of 2, 4, or 6 seconds before the pop-up will be shown. Only applies to the pop-up

Pop-up text alignment

Select box

Yes

Choose from Left, Centre, or Right. Only applies to the pop-up

Show fallback banner

Check box

No

When left unticked, the marketer ensures that the pop-up is only seen by the supporting clients and no one else. When the box is ticked, the fallback banner will be shown at the top of the e-mail where the pop-up is not supported.

Fallback banner colour

Colour

Yes

This is the colour for the entire banner

Title

Text

Yes

This is the title that is the same in both the banner and the pop-up

Title color

Colour

Yes

This is the colour of the title in the fallback banner

Pop-up title colour

Colour

Yes

This is the colour of the title in the pop-up

Text

HTML

No

This is the text that is the same in both the banner and the pop-up

Text colour

Colour

No

This is the text colour for the fallback banner; the default colour is dark grey (#333333)

Pop-up text colour

Colour

No

This is the text colour for the pop-up; the default colour is dark grey (#333333)

CTA text

Text

Yes

This is the button text that is mandatory because the pop-up will otherwise miss its target.

CTA colour

Colour

Yes

The colour of the button for the fallback banner

Pop-up CTA colour

Colour

Yes

The colour of the button for the pop-up

Round corners

Numeric

No

Can remain empty. If round corners are required, then enter a whole number. The round corners appear on both the button and the pop-up.

Link

URL

Yes

Make sure you have a good landing page for this pop-up.